The Story
of MB&F
Since 2005, we have disrupted traditional watchmaking with our fiercely unconventional Machines - but more importantly, our mission is to inspire you to be creative and step out of your comfort zone - to find your True North.
About MB&F
Founded in 2005, MB&F - Maximilian Büsser & Friends - was the world’s first-ever horological concept laboratory. Born out of Maximilian Büsser’s vision to deconstruct traditional watchmaking into 3-dimensional kinetic art, MB&F is dedicated to designing and crafting small series of radical concept watches by bringing together talented horological professionals who share the same values.
MB&F Milestones
Discover some of the most important milestones in our journey since 2005.
MB&F Publications
Treat yourself to a beautiful publication by MB&F. An ideal addition to any library.
20 Years Anniversary
2025 marks the 20th Anniversary of an adventure that started in 2005 when Maximilian Büsser started putting together a network of “Friends”, on the basis of a drawing that we know now as Horological Machine No.1. Two decades and more than 20 calibres later, the MB&F team includes over 60 employees – what a ride it has been.