M.A.D.2 REDemption
The M.A.D.2 was launched in 2025 as the perfect vehicle for designer Eric Giroud to express his passion for the wild spirit of 1990s club culture with a design inspired by vinyl records and DJ turntables.
In 2026, two new editions join the collection; the M.A.D.2 REDemption and the M.A.D.2 R&B!
The REDemption model features a striking red dial plate with black discs and is only available to long-term fans who tried their luck at least 4 times without winning.
M.A.D.2 REDemption
This new edition is a very special one: as its name implies, REDemption is reserved exclusively for loyal but unlucky (until now) fans of the brand who have participated in at least four previous raffles without ever winning. Those persistent fans will be contacted directly by the M.A.D.Editions team and will not need to go through a raffle for the M.A.D.2 REDemption: if they wish to acquire the piece, they will have direct access to it.
The dial plate of the M.A.D.2 REDemption is bright red, with black jumping-hour and trailing-minute discs. The turntable-like winding rotor on the back carries a special engraving saluting the perseverance of those fans who didn’t give up: “They say I’m stubborn, I’d say persistent.”
If you missed the beginning: the M.A.D.2 series
After multiple variations of the initial and hugely successful M.A.D.1, signed by MB&F founder Maximilian Büsser, the M.A.D.2 opened a new chapter and told a different story – a new Edition, signed by Eric Giroud. After 20 years of creative partnership with Max at MB&F, it only made sense for Eric to join the M.A.D.Editions adventure.
The M.A.D.2 is the second act in a saga that started with an unexpected hit – the M.A.D.1 – and a love letter to the wild spirit of 1990s club culture. Eric and Max both hail from Lausanne; in the ’90s, Eric was tearing it up on dancefloors, living the club scene at the legendary MAD (Moulin à Danses) and Dolce Vita clubs, surrounded by musicians, actors, artists… and DJs.
About the watch
The M.A.D.2’s raised central subdials – displaying the hours and minutes – look like the turntables of a DJ mixing console. The central dial’s grooves and colour mimic a vinyl record. Surrounding it is the platter, inspired by the stroboscopic band of the legendary Technics SL-1200 Mark 2 turntable, complete with Super-LumiNova stop pins. Every flick of the wrist sets the platter spinning: it is in fact the automatic winding rotor, visible from both the front and the back.
The M.A.D.2’s 42mm stainless steel and sapphire case is shaped like a rounded pebble, with metal markers indicating the time at the centre of the watch. And there’s a horological surprise: the bi-directional jumping-hour module developed by the MB&F team. It is powered by the Swiss-made La Joux-Perret G101 calibre, beating at 4Hz and offering 64 hours of power reserve.
M.A.D.2
M.A.D.2 REDemption with red dial plate and black hour and minute discs – reserved for fans who have participated in at least four M.A.D.Editions raffles but never won.
- Stainless steel 316L
- Dimensions: diameter 42mm x height 12.3mm
- Lug-to-lug: 48.5mm / lug width: 21mm
- Water resistance: 30m / 3ATM / 90 feet
- Top sapphire crystal treated with anti-reflective coating on both faces
- Bottom sapphire crystal treated with anti-reflective coating on inside face
- Base movement: Swiss made Manufacture La Joux-Perret calibre G101
- Bi-directional jumping hour and trailing minutes module developed by MB&F
- Case fitting diameter: 25.6mm / 11 ½’’
- Height: 4.45mm
- Balance/Frequency: 4Hz / 28’800
- Jewels: 24
- Power reserve: 64h
- Automatic winding
Leather strap with stainless steel folding buckle
Lug width dimensions: 21mm
Inspiration
Legendary designer Eric Giroud: 20 years of designing MB&F pieces. 20 years of creative partnership with Max. For the 20th anniversary of MB&F, it’s only fitting—this one’s his. His baby. His vision. But following up a hit? That’s a challenge. It’s like the second album of a band that nailed their debut.
Eric and Max both hail from Lausanne; Giroud’s journey is anything but traditional Swiss design. While others might have been lurking around cold offices, Eric was tearing it up on dancefloors, living the 1990s club scene. Nights at the legendary MAD (Moulin à Danses) and Dolce Vita clubs in Lausanne, surrounded by creatives, musicians, actors and artists, shaped his aesthetic.
Friends called him "Erico." He hung out with Sébastien and Stephan Kohler—DJs who hit international fame with their track At Night. Early house music boomed, Stephan Kohler (Mandrax) spun vinyl on the famous Technics SL-1200 Mark 2, and there was a palpable sense of freedom. The 90s were electric, a time when change was in the air, especially in music. This is the world that inspired the M.A.D.2—a watch born from the heartbeat of a bygone rave era.
The M.A.D.2 Raffle
The M.A.D.2 REDemption is reserved exclusively to the unlucky fans of the brand who have participated in at least four raffles without ever winning.
Those persistent fans will be contacted directly by the M.A.D.Editions team and will not need to go through a raffle for the M.A.D.2 REDemption: if they wish to acquire the piece, they will have direct access to it.
If you are not one of those loyal fans but wish to try your luck with its sister piece the M.A.D.2 R&B, simply visit our raffle page and enter your details.
Behind the M.A.D.2
In discussion with his long time friend Maximilian Büsser, Eric Giroud shares insights about his career path, musical background and how his years hanging out with DJs and dancing all night long in the 1990s club scene have deeply influenced him.
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M.A.D.1S
M.A.D.1 GREEN
