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M.A.D.2 R&B and REDemption

The M.A.D.2 was launched in 2025 – in Green and Orange – as the perfect vehicle for designer Eric Giroud to express his passion for the wild spirit of 1990s club culture. With a design inspired by vinyl records and DJ turntables, it paid tribute to the world of music and endless nights spinning records.

In 2026, two new editions join the collection, both in a striking mix of red and black.

Documents

M.A.D.2 R&B & REDemption

Packshot

M.A.D.2 R&B & REDemption

M.A.D.2 R&B PACKSHOT

M.A.D.2 REDemption PACKSHOT

Lifestyle - R&B and REDemption

M.A.D.2 REDemption

M.A.D.2 R&B and REDemption LIFESTYLE DUO 2

M.A.D.2 R&B and REDemption LIFESTYLE DUO 1

Lifestyle

M.A.D.2 R&B

M.A.D.2 R&B - LIFESTYLE 1

M.A.D.2 R&B - LIFESTYLE 2

M.A.D.2 R&B - LIFESTYLE 3

M.A.D.2 R&B - LIFESTYLE 4

M.A.D.2 R&B - LIFESTYLE 5

M.A.D.2 R&B - LIFESTYLE 6

Lifestyle

M.A.D.2 REDemption

M.A.D.2 REDEMPTION - LIFESTYLE 1

M.A.D.2 REDEMPTION - LIFESTYLE 2

M.A.D.2 REDEMPTION - LIFESTYLE 3

M.A.D.2 REDEMPTION - LIFESTYLE 4

Wrist Shots

M.A.D.2 R&B

M.A.D.2 R&B - WRIST SHOT 1

M.A.D.2 R&B - WRIST SHOT 2

M.A.D.2 R&B - WRIST SHOT 3

M.A.D.2 R&B - WRIST SHOT 4

M.A.D.2 R&B - WRIST SHOT 5

Wrist Shots

M.A.D.2 REDemption

M.A.D.2 REDEMPTION - WRIST SHOT 1

M.A.D.2 REDEMPTION - WRIST SHOT 2

M.A.D.2 REDEMPTION - WRIST SHOT 3

M.A.D.2 REDEMPTION - WRIST SHOT 4

M.A.D.2 R&B - WORKSHOP

M.A.D.2 R&B - WORKSHOP 1

M.A.D.2 R&B - WORKSHOP 2

M.A.D.2 R&B - WORKSHOP 3

M.A.D.2 R&B - WORKSHOP 4

M.A.D.2 R&B - WORKSHOP 5

M.A.D.2 R&B - WORKSHOP 6

M.A.D.2 R&B - WORKSHOP 7

M.A.D.2 R&B - WORKSHOP 8

M.A.D.2 R&B - WORKSHOP 9

M.A.D.2 R&B - WORKSHOP 10

M.A.D.2 R&B - WORKSHOP 11

Film

M.A.D.2 R&B Film

M.A.D.2 R&B MOVIE - HORIZONTAL (16:9)

M.A.D.2 R&B MOVIE - HORIZONTAL (16:9)

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M.A.D.2 R&B MOVIE - VERTICAL (9:16)

M.A.D.2 R&B MOVIE - VERTICAL (9:16)

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Eric Giroud's Design Sketches

M.A.D.2 SKETCH BY ERIC GIROUD 1

M.A.D.2 SKETCH BY ERIC GIROUD 2

M.A.D.2 SKETCH BY ERIC GIROUD 3

Portraits

ERIC GIROUD 1990s (Credits Alexis Zavialoff)

ERIC GIROUD 1990s (Credits Laurent Stoop)

ERIC GIROUD 1990s (Credits Laurent Stoop)

Packaging

M.A.D.2 PACKAGING 1

M.A.D.2 PACKAGING 2

M.A.D.2 PACKAGING 3

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