M.A.D.2
If the M.A.D.1 broke the rules, the M.A.D.2 spins a different story. Born from the mind of Eric Giroud – designer, rebel, and longtime MB&F Friend – this timepiece is a love letter to the wild, electrifying spirit of 1990s club culture; it’s the second act in a saga that started with an unexpected hit.
Documents
Films
M.A.D.2 PRODUCT MOVIE 16:9
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M.A.D.2 PRESENTED BY ERIC GIROUD 16:9
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Packshots
M.A.D.2 GREEN PACKSHOT (Raffle Edition)
M.A.D.2 ORANGE PACKSHOT (Tribe & Friends Edition)
Lifestyle
M.A.D.2 GREEN LIFESTYLE 1
M.A.D.2 GREEN LIFESTYLE 1 - LUMINOVA
M.A.D.2 GREEN LIFESTYLE 2
M.A.D.2 GREEN LIFESTYLE 3
M.A.D.2 ORANGE LIFESTYLE 1
M.A.D.2 ORANGE LIFESTYLE 2
M.A.D.2 ORANGE DETAIL 1
M.A.D.2 ORANGE DETAIL 2
M.A.D.2 ORANGE DETAIL 3
M.A.D.2 GREEN DETAIL
M.A.D.2 GREEN & ORANGE
Wrist Shots
M.A.D.2 GREEN WRIST SHOT 1
M.A.D.2 GREEN WRIST SHOT 2
M.A.D.2 ORANGE WRIST SHOT 1
M.A.D.2 ORANGE WRIST SHOT 2
Eric Giroud's Design Sketches
M.A.D.2 SKETCH BY ERIC GIROUD 1
M.A.D.2 SKETCH BY ERIC GIROUD 2
M.A.D.2 SKETCH BY ERIC GIROUD 3
Portraits
ERIC GIROUD & MAXIMILIAN BUSSER 1
ERIC GIROUD & MAXIMILIAN BUSSER 2
ERIC GIROUD
ERIC GIROUD 1990s (Credits Alexis Zavialoff)
ERIC GIROUD 1990s (Credits Laurent Stoop)
ERIC GIROUD 1990s (Credits Laurent Stoop)
MAXIMILIAN BUSSER 1
MAXIMILIAN BUSSER 2
Packaging
M.A.D.2 PACKAGING 1
M.A.D.2 PACKAGING 2
